Public relation is hard. You have to be able to think on your feet, communicate effectively, and handle criticism. Tommy Shek is known for his great ideas when it comes to public relations. According to Tommy Shek of TAAD LLP, this blog post lists the five main reasons your PR might fail. Doe offers insightful tips on how to improve your PR strategy. Whether you are a business or an individual, read on to see if you are guilty of these common mistakes.
Reason for Unsuccessful Public Relation by Tommy Shek
Your public relations efforts are not working out as you expect them to. You wonder why. Let us give you five possible explanations by Tommy Shek:
You Do not Measure Your Results
How do you know if your PR efforts are successful? Do you have a plan with measurable goals? Knowing what you want to achieve makes it impossible to know whether you are succeeding. Set some goals, and then track your progress. Perhaps you want to increase brand awareness or get more media coverage. Whatever it is, make sure you have a plan and track your progress.
You are Not Telling Stories
People love stories. They are much more likely to remember a story than a list of facts. When telling your brand’s story, make sure it is interesting and memorable. Your stories should be about more than just your product or service. They should be about the people who use them and how they have benefited from using them.
To make your stories successful, you need to make them newsworthy. This means that you need to have an interesting and relevant story for your audience. Pitching a story that is not newsworthy is a waste of time and will not get you the results you are looking for.
You are Not Reaching the Right People
Are you reaching the right people with your PR efforts? It does not matter how great your story is if you are not reaching the right audience. Make sure you know your target audience and that you are reaching them. Plus, don’t forget to target influencers. They can help you reach a larger audience.
You are Not Being Consistent
PR is not a one-time thing. You must keep trying if you want to get the results. You can’t just do something when it’s convenient for you or feels like it. You must be consistent with your message and approach if you want to succeed.
You are Not Staying Up-to-Date
PR is constantly changing. You need to stay up-to-date with the latest trends and changes if you want to be successful. Keep up with the latest news in PR so that you can make sure your efforts are effective. To do this, you can read industry publications, listen to podcasts, and attend conferences. You should also be active on social media to see what others in the industry are talking about.
Summary of Tommy Shek’s Reasons for Failed PR
If your PR efforts are not working, it could be for any of these five reasons. Be sure to measure your results, tell stories, reach the right people, be consistent, and stay up-to-date, as mentioned by Tommy Shek. If you do all these things, you will be on the right track to success.