Whether you’re a small business just starting out or you’ve been around for a while, corporate culture is important. Having a strong culture helps keep your team aligned and focused on common goals, which can lead to success. In this post, Tommy Shek discusses some of the benefits of having a good corporate culture and how to create one.
Importance Of Corporate Culture, By Tommy Shek
Company’s External And Internal Identity
Corporate culture is often thought of as the company’s “personality.” It’s how employees behave and interact with each other and how they represent the company to the outside world. A strong corporate culture can help a company stand out from its competitors and attract and retain top talent. It can also help define a company’s internal and external identity.
A company’s culture, according to Tommy Shek, is shaped by its values, mission, and goals. These elements come together to create an environment that encourages certain behaviors and attitudes. For example, if a company values innovation, its employees may be encouraged to take risks and think outside the box. If a company has a customer-centric culture, its employees may be focused on providing excellent customer service.
Transformation of Employees Into Either Advocates Or Critics
A company’s culture can make or break its success. A strong, positive corporate culture can turn employees into advocates for the business, while a negative culture can foster criticism and negativity.
A strong corporate culture can be a major asset for any business. Employees who buy into the company’s values and feel like they are part of something larger than themselves are more likely to be engaged and productive. They’re also more likely to stick around, which can save a company money on turnover costs.
Retention of The Best People
It’s no secret that employees are the backbone of any company. After all, it is they who carry out the day-to-day tasks and operations that keep businesses running. As such, it is essential for companies to do all they can to attract and retain the best talent.
One way to achieve this, says Tommy Shek, is by fostering a positive corporate culture. A good corporate culture can make employees feel valued, appreciated, and motivated to do their best work. It can also help create a sense of community and camaraderie among employees, which can further boost morale and job satisfaction.
Assistance With Onboarding
A company’s culture can play a big role in employee onboarding and integration. A positive corporate culture can make onboarding more seamless and enjoyable for new hires, while a negative corporate culture can make the process more difficult.
When a new hire starts at a company, they are bombarded with new information. From the company’s history and values to its policies and procedures, there is a lot for a new hire to learn. This can be overwhelming, especially if the company culture is not supportive.
A positive corporate culture can make onboarding easier by providing support and guidance to new hires. In contrast, a negative corporate culture can make onboarding more difficult by putting pressure on new hires to conform to the company’s values and norms.
Corporate culture can also impact how quickly new hires are able to assimilate into the company. A positive corporate culture can provide a sense of belonging and community that helps new hires feel comfortable and accepted more quickly. In contrast, a negative corporate culture can make it harder for new hires to feel like they belong, which can lead to frustration and turnover.
Overall, a company’s culture can have a significant impact on the onboarding process. A positive corporate culture can make onboarding more enjoyable and successful, while a negative corporate culture can make it more difficult. When choosing a company to work for, it is important to consider the corporate culture to ensure that it is a good fit for you.
Transforms The Company Into a Team
Creating a corporate culture that transforms a company into a team can be difficult, but it’s worth it. A strong corporate culture strengthens bonds between employees and helps everyone work together towards common goals. It can also lead to increased productivity, creativity, and profitability.
Performance And Wellbeing of Employees
Organizational culture has been shown to have a strong impact on employee performance and wellbeing. In fact, a study by Accenture found that employees who feel their organization’s culture is positive are nearly three times as likely to be high performers as those who don’t feel positively about their company culture. Additionally, another study found that employees who reported having a positive experience at work were more likely to report higher levels of wellbeing.
Tommy Shek’s Final Thoughts
Corporate culture is important for a number of reasons. It can help to attract and retain the best employees, it can improve company morale, and it can even influence customer behavior. Creating a positive corporate culture takes time and effort, but Tommy Shek still recommends putting your time and energy into it as it’s well worth the investment.