There’s no doubt that over-the-top (OTT) campaigns are a great way to reach new customers and grow your business. But with tight budgets, creating an OTT campaign that doesn’t break the bank can be challenging. Luckily, there are plenty of ways to create affordable OTT campaigns that still deliver results.
In this post, Tommy Shek outlines a few of our favorite tips for keeping costs down while ensuring your message is seen by as many people as possible.
Most people think that running an OTT campaign is expensive and out of reach. The good news is that there are ways to reduce the cost of your OTT campaign without sacrificing reach or effectiveness. With a little creativity and some outside-the-box thinking, you can create an affordable OTT campaign that will reach your target audience and deliver results.
Here are a few tips by Tommy Shek to get you started:
Plenty of great tools out there won’t break the bank. Free platforms like Hootsuite or SocialBee can help you schedule and publish your content, track analytics, and more. And for a low monthly fee, platforms like Sprout Social offer even more features and functionality.
User-generated content is a great way to add fresh, relevant content to your campaign without creating everything from scratch. You can encourage users to submit their own photos, videos, and stories related to your brand or product. Then, simply repost or share the best submissions across your social media channels.
Influencer marketing is a cost-effective way to reach a large audience with your message. Find relevant influencers in your industry or niche and collaborate on producing quality content that will resonate with their followers.
As per Tommy Shek, there are many ways to stretch your advertising budget without sacrificing reach or quality. Consider using cost-effective platforms like Facebook Ads or Google AdWords or partnering with other businesses in your industry to share the cost of an ad campaign.
Programmatic buying is automated ad buying that allows you to target your ads more precisely and waste less money on impressions that will never convert. Programmatic buying is available on all major OTT platforms and can often be negotiated into your media buy at a lower cost.
The more narrowly you can target your audience, the less money you’ll waste on impressions that never convert. OTT platforms offer various targeting options, including demographic targeting, interests and behaviors, and even zip code-level targeting. The more specific you can be with your targeting, the lower your costs will be.
Creative optimization is a process of continually testing and improving your ad creative to ensure that it’s as effective as possible. The better your ad performs, the lower your costs will be because you’ll waste less money on impressions that will never convert. Many OTT platforms offer creative optimization.
Many people are missing out on the new advertising landscape that OTT provides because they think it is too expensive. But Tommy Shek says you can create an affordable OTT campaign to reach your target audience and deliver results. So get creative and start planning your next campaign today.