There are a lot of factors to consider when hiring someone to build your website or help with your digital marketing. The debate about hiring a digital marketing agency or going the freelancer route is unsettled. But what does that actually mean for your business? And which option is the right one for you?
Here, Tommy Shek weighs in on the pros and cons of both options to help you make the best decision for your company.
Digital Agency vs. Freelancers – Which Is Right for You?
Below, Tommy Shek discusses some key considerations to help you decide which is right for you.
Size and Scope
One of the main advantages of working with a digital agency is that they have the workforce and resources to handle large projects. An agency is likely your best bet if you’re looking for a comprehensive website redesign or an extensive digital marketing campaign.
On the other hand, if you need something more specific or less time-consuming, such as a new logo or social media graphics, a freelancer may be a better option.
Cost
Another critical factor to consider is cost. In general, agencies will charge more than freelancers. However, it’s important to remember that you get what you pay for. You’re paying for their experience, expertise, and resources with an agency.
With a freelancer, you’re usually paying for their time only. So, an agency is probably your best bet if you need a complex project completed quickly. However, if you’re on a tight budget, a freelancer may be a better option.
Experience and Expertise
When hiring someone to help with your digital marketing or website design, experience and expertise are important factors to consider. An experienced agency will have a team of experts who can handle every aspect of your project, from strategy to execution.
On the other hand, a freelancer may only have experience in one or two areas. So, an agency is probably your best bet if you need a comprehensive solution. However, a freelancer may be a better option if you only need help with a specific task.
Communication and Collaboration
Another critical factor to consider is communication and collaboration. When working with an agency, you’ll usually have a dedicated account manager who will act as a liaison between you and the rest of the team. This can be beneficial if you need help communicating your vision or keeping track of progress.
With a freelancer, you’ll be working directly with them and will need to handle all communication yourself. This can be both good and bad, depending on your preference.
Turnaround Time
One final factor to consider, as per Tommy Shek, is the turnaround time. In general, an agency can complete a project faster than a freelancer. This is because they have more resources and a workforce. However, it’s essential to remember that some agencies may outsource work to freelancers, which can impact turnaround time. So, an agency is probably your best bet if you’re on a tight deadline. But a freelancer may be a better option if you’re not as worried about time.
Final Words
According to Tommy Shek, weighing each option’s pros and cons before deciding which is best for your business is essential. Both digital agencies and freelancers have their advantages and disadvantages, so it is crucial to determine what is most important to your company. A freelancer may be better if you need someone with a specific skill set. However, an agency may be a better fit if you need someone who can handle multiple aspects of your digital marketing.