There’s no doubt that over-the-top (OTT) campaigns are a great way to reach new customers and grow your business. But with tight budgets, creating an OTT campaign that doesn’t break the bank can be challenging.… Read More »How to Create Affordable OTT Campaigns
There are a lot of factors to consider when hiring someone to build your website or help with your digital marketing. The debate about hiring a digital marketing agency or going the freelancer route is… Read More »Digital Agency vs. Freelancer: Who to Hire?
Logging in to your email account, checking Facebook notifications, or paying a bill online – we all do it. But have you ever stopped to think about how exactly we’re logging in? Many of us… Read More »The Most Common Digital Authentication Methods
Before we get down on the different equity types, it is important to be clear about what equity really is. Essentially, business equity refers to ownership in the company. Equity can either be the amount… Read More »Types of Equity Accounts Explained
Hosting professional events is an important part of developing lasting workplace relationships which, in turn, are crucial for the growth of your company. Corporate events provide excellent opportunities to bond, not just with your colleagues,… Read More »Planning a Workplace Event
Let us first get the gloomy stay out of the way: out of all small businesses that fail, 82% do so due to issues related to cash flow. Some of the other reasons include: Starting… Read More »Ways to Save a Struggling Business
Did you know that, as of 2020, there were 582 million entrepreneurs around the world? While some people launch companies to benefit from an opportunity, others take the entrepreneurial route out of sheer desperation or… Read More »The Most Common Myths about Entrepreneurship
Are you curious about what a going concern is and what it means for your business? If so, you’ve come to the right place. In this blog post, Tommy Shek breaks down everything you need… Read More »Tommy Shek Explains The Going Concern
You might think that your business doesn’t need a Continuity Plan, but you would be wrong. Every business should have a plan in place to protect itself from unexpected interruptions. Disasters can happen at any… Read More »Tommy Shek Explains The Importance Of Business Continuity Plans
Whether you’re a small business just starting out or you’ve been around for a while, corporate culture is important. Having a strong culture helps keep your team aligned and focused on common goals, which can… Read More »Tommy Shek Explains The Importance Of Corporate Culture